Anamay Soto
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Projects
Press Release
Press Release created for future YouTube PR employees/trainees luncheon. During my Crisis Communication class, I learned how to write a press release for my project for TAMUCC students and alums for the internship program for YouTube. Now I know that to be able to write a press release, I must first write it in APA format and gather information such as dates, location, who the attendees are, appropriate attire to wear for the event, and of course, the time and information on who to contact for the event.
I wrote a PR newsletter for Freedom Fitness about the Zumba event that was coming up to help my Zumba Instructor friends promote their classes and gain more students for their business. This newsletter was created for a Zumba event informing the community about the location, the time, and the VIP Zumba Instructor/visitor who will perform at the event. There is also some information about safety for the attendees.
PR News Release
This is a crisis communication plan for the YouTube copyright issues with stakeholders. The purpose of the crisis management plan is to provide clear and concise guidance to crisis team members to deal with the crisis of Copyright issues on YouTube. I learned how to write about internal stakeholders and their expectations and government expectations regarding the situation. I wrote about rehearsal dates for the next three years and created a crisis communication team to protect the company and the stakeholders.
International PR Case Study about Skin Whitening Products. Skin whitening products are a massive industry in the international market. Many countries advertise and market skin whitening or brightening products because they are in high demand.
International PR Case Study
PR Project Cyber Resilience in Organizations
Cyber Crisis project. One of the many scariest parts is the cyber threat to big organizations. Since the pandemic outbreak last year of 2020, it is no secret that everyone's lives turned upside down; not knowing what would happen next, it was the beginning of the chaos in the world. Since the world transitioned to online classes, the work environment became a work from home to maintain social distancing and protect our families from contracting the virus.
YouTube Censorship Crisis with the CDC and the WHOThis case study will navigate around YouTube and how the crisis regarding the CDC and WHO will unfold when too much censorship happens on YouTube social media platform. This case study analyzes how censorship can change how people express their opinions, their freedom to express themselves, choose whom they want to watch on social media, and how they communicate tremendously change in any social media platforms.
YouTube Censorship Crisis
Copyright Crisis on YouTube. YouTube Content Creators are internal stakeholders of YouTube. Many complain about other YouTubers stealing their ideas or masterpiece content they worked hard for, just to be stolen and reposted by other content creators. To the point that the people who stole their work get more views, exposure, and money than they do.
Stakeholders and Expectations
PR Job Market Analysis
PR Portfolio Job Market Analysis Project. In this project, I listed some of the skills that I learned from school and matched them with the qualifications skills of some hiring companies to see what I need to work on and improve to fit the jobs in the market.
How Does Social Media Use Such as Instagram Beauty Filter Affect the Self-Esteem of Young and Older Women.
My research question is, how do Social Media filters affect users' self-esteem? The story's background is about the article that I found titled, Selfies—Living in the Era of Filtered Photographs. Another one is titled Filtering for Beauty. It is about people who use filters to take pictures and videos to post on social media and then they start not to like their natural physical appearance without a filter.
PR Writing & Design
Revised Blog Post about Morale, Welfare, and Recreation. The skills and knowledge that I learned from writing this blog post are Brand designing, adapting to audience needs/knowledge level, readability of how I wrote this blog, visual design and different writing mechanics.
Revised News Release that I wrote for the MWR. The post consist of company background and branding. I learned different skills in writing this. News release is a lot different than writing a pitch letter because news release is for all the audience to see, and pitch letter is something to send to a specific person. Different writing mechanics applied into creating these projects.
Introduction about myself. I wrote an introduction about me and what I am currently doing right before my senior graduation. I learned so much writing this because I did not realized that I am writing about my current internship job now. I felt so good reading it because I used to just talked about school projects as my experience, but now, I am employed, and I am proud of my achievements.
Revised Pitch Letter regarding the marketing and advertising for Morale, Welfare & Recreation. I learned the proper writing skills for pitch letters. It is definitely a valuable skill and knowledge to learn.